Our Management Team

Michael F. Gould, President

Michael Gould, President of SilverCrest Properties, sets the strategic direction for the company, oversees operations, develops new senior communities, and works to achieve the company’s financial goals. Under his direction, the company has incorporated innovative programs into the traditional senior housing paradigm including wellness centers that contain warm water multi-purpose and therapy pools, massage, and state-of-the-art fitness equipment designed for seniors.

Mr. Gould established SilverCrest Properties in 1986 as a full-service company developing, constructing, marketing, and managing a continuum of senior housing options. The company maximizes the success of each project through careful market research, planning, creative design, and boundless ingenuity. Mr. Gould has expanded SilverCrest Properties by building and managing independent and assisted living and memory care campuses in several Minneapolis communities, including Richfield, St. Louis Park, New Brighton, and Eden Prairie, as well as Lakeville, MN, Maple Grove, MN, Rochester, MN, Des Moines, IA and Converse, TX.

Prior to forming SilverCrest Properties, Mr. Gould was a Development Manager for Bor-Son Construction Companies and handled new projects. He received a BA in Business Administration from the University of Minnesota.

Jack Collins, Executive Vice President

Jack Collins is responsible for management of the operating company.  Oversight of the Vice President of Operations, Director of Finance, Marketing and Development for SilverCrest Properties.  Responsibilities include; working with the Vice President of Operations to create the highest quality customer experience in the industry, insuring the company meets financial obligations, partnership development, identifies markets and formulates marketing strategies for both current and future properties.  When developing new projects, he works closely with contractors, city staff, architects, and designers to build high quality communities.  His skills include strategic planning, staff training and development, day to day operations, budget planning and control, and quality assurance.

Jack joined SilverCrest Properties in 2006, has 30 years of experience in management, sales, and marketing.  Prior experience with large consumer products companies provided him a broad base of knowledge in both domestic and international markets.  He also owned his own business giving him perspective on building a successful organization from the ground up.  Jack received a Bachelor of Science Degree from New Mexico State University.

Denise Barnett, Vice President of Operations

Denise is responsible for the day to day operations of SilverCrest communities.  This responsibility includes; delivering superior customer satisfaction through our SilverAdvantage service model, execution of employee training and development, achieving occupancy and financial goals through over 500 employees in Minnesota and Texas.

Denise is a seasoned executive, licensed as a Nursing Home Administrator and a Bachelor of Science prepared registered nurse.  Denise demonstrates strong clinical, financial, management and leadership skills.  She has a solid working knowledge of state and federal nursing home regulations, housing with services laws and knowledge of public health needs and resources.

Denise has served as Administrator/CEO, Executive Director and Director of Nursing.  She received her BSN from Ausburg College and attended the University of Minnesota for Long Term Care Administration.

Brenda Briggs, Director of Finance

Brenda is responsible for directing the overall financial and accounting functions for SilverCrest Properties, SilverCrest Development, SilverCare and SilverCrest Dining Services.  She is also responsible for supporting and training of community personnel, proforma development for new projects, managing software and assessing IT needs.

Brenda earned her Bachelor of Science in Accounting and a Masters of Business Administration.  She has a diverse background having experience across a variety of industries to include: a large grocery distributor and retailer, manufacturing, health care real estate and property accounting, a major university, and a provider of psychological health services. 

Ben Martancik, Corporate Director of Dining Services

Ben Martancik is responsible for all aspects of SilverCrest Dining Services which includes contract negotiations, training, and leadership of staff, budget development, and ensuring that our guests have memorable dining experiences.  Ben works closely with the Dining Directors to support each site and maintain SilverCrest Dining Services culinary standard of from-scratch cooking, fresh ingredients, and outstanding service.

Prior to joining SilverCrest Properties, Ben worked for a large food service operations company and held roles in higher education at the University of Minnesota, various business services accounts and as an Executive Chef for the Minnesota Vikings at Winter Park.  Most recently, Ben worked with a large health care organization where he opened a hospitality driven Transitional Care Center.

Ben Received his BA in Culinary Art and Management from The Art Institutes International.

Kelly Olson, Director of Human Resources

Kelly is responsible for all aspects of the Human Resources department including development of policy and procedures, compensation and benefits, employment practices, recruitment, development of employee training and retention programs, as well as providing support to each SilverCrest Community.

Kelly is a seasoned Human Resource professional bringing 20 plus years of HR experience from a variety of industries including: food distribution, education, high tech, and healthcare. Kelly received her Master’s in Business Administration from the University of Phoenix, and a Bachelor’s degree in Human Resource Management and Business Management from St. Mary’s University. In addition, Kelly holds multiple coaching certifications including Gallup’s Strengths Finder, Business and Career Coaching designations from the World Coaching Institute, and lastly, Kelly holds a SPHR designation – Senior Professional in Human Resources from the Society of Human Resource Management.